WITH THE BELIEF THAT SKIN IS ART, AND ART IS LIFE: FOREVER+CARE IS A HIGH-END SKIN CARE LINE WITH A FOCUS ON HEALING, FOR CLEAN, CALM, & HAPPY SKIN.
Bang Bang, Founder
FOREVER CARE Products are made with quality, cruelty-free ingredients that are paraben-free and 100% vegan, for the most sensitive of skin types. FOREVER+CARE was born in the Spring of 2021 in Soho, New York City within the world-famous BANG BANG studio.
Opportunity / Need
More than ever, the consumer has an interest in well-being, with skin at the forefront. Skin can often be the first impression of well-being, influencing not only how others see us, but how we view ourselves as well.
The interest of clients and artistic thought leaders in the BANG BANG brand has maintained growth for more than a decade. With an unparalleled celebrity client list, the demand has reached critical mass for a BANG BANG developed skin care line.
The FOREVER+CARE customer base has deep interest in the companies they support, the mission that drives them and the people that inspire change.
Solution
FOREVER+CARE introduces a skincare line that aides consumers in caring for what matters most. The products are creatively designed and branded to mirror the unique experience consumers expect of a BANG BANG product. They will be made with quality ingredients, that are cruelty-free, paraben-free, and 100% vegan.
Market Size & Opportunity
The beauty industry is currently valued at $532 billion, And is on a rapid upward trajectory, according to a new report from retail analytics firm Edited, Cosmetics and personal-care companies will continue to benefit from social media influencers and brand ambassadors, even as they increasingly pivot to sustainable beauty and increased transparency in both manufacturing and pricing.
The U.S. is the world’s largest beauty market, with about 20% share. While projections for growth vary, most agree it will continue to advance at a 5%-to-7% compound-annual-growth-rate to reach or exceed $800 billion by 2025. The beauty industry is known to be resistant to economic downturns - even faring well during the Great Recession of 2008.
The global skincare market size is projected to reach USD 200.25 billion by 2026. The high investments in the development of skin care products with organic and safe ingredients will emerge in favor of market growth. The market was worth USD 133.90 billion in 2018 and will exhibit a CAGR of 5.24% during the forecast period, 2019-2026.
The Global Cruelty-Free Cosmetics Market size is estimated to reach USD 10 billion by 2024, and the market is expected to register a growth rate of 6.0% during the forecast period of 2019 to 2024. Due to the increasing awareness of consumers regarding the harmful effects of animal testing, as well as the negative impact on the environment, the demand for cruelty-free cosmetics is increasing.
Industry and Market Reports
IBISWorld US Snapshots
Cosmetic & Beauty Products Manufacturing in the US ($49.5 bn)
Snapshot of Beauty, Cosmetics & Fragrance Stores in the US ($24.4 bn)
Snapshot of Retail Trade ($4.9 tr)
Snapshot of E-Commerce in the US ($467.3 bn)
https://www.forbes.com/sites/pamdanziger/2019/09/01/6-trends-shaping-the-future-of-the-532b-beauty-business/#65ccf315588d
https://www.globenewswire.com/news-release/2021/02/17/2176980/0/en/Skincare-Market-Revenue-to-Hit-USD-200-25-Billion-by-2026-Driven-by-the-Increasing-Investment-in-Product-R-D-says-Fortune-Business-Insights.html
Competitive Advantages
10 years of research and development
Experience disrupting a worldwide industry
Experts of skin
Creating imagery that excites the consumer
Years of top tier global Fashion press
Thousands of examples of works on leading fashion industry magazine covers
Retail space followed by millions with average spend per customer over 1500$
Unprecedented and documented demand by A-list celebrities
An established brand synonymous with cleanliness
Larger social media following than most industry leading skin care companies
Leverage of tattooing, and the press created by its influence and clientele, to excite luxury fashion forward consumers in a traditionally underwhelming market
Currently, zero marketing dollars spent
Multiple celebrity endorsers – free VIP gifting
Most followed single retail store on social media
Key Members of the Company,
BANG BANG + BRAND BIO
BANG BANG founder
Keith McCurdy
Creative Director
Jesse McGowan
Health & Wellness Coach
Dr. Karen Bridbord
Established in 2014, BANG BANG operates on two planes — An industry defining inclusive multi-functional tattoo lifestyle brand for Humans of all races, as well as a progressive retail establishment with unparalleled focus on customer service, design, experience, and artist well-being.
BANG BANG comprises a carefully selected staff of more than 30+ artists, a world-class video and graphic design team lead by Jesse McGowan, a progressive and positive mental health & wellness focused management group with years of developmental work led by Dr. Karen Bridboard, as well as a full complement of legal, accounting, technology and research professionals.
BANG BANG founder KEITH MCCURDY was named by Vogue as, “The most famous tattoo artist in the world.” With roots in New York City, he has been involved with tattooing since a teenager, getting his first tattoo at age 14. With steadfast perseverance and a clear passion for the craft, Keith methodically rose through the ranks from self-taught artist to the owner/operator of the most sought after studio in the world. Conceptualizing BANG BANG as an extension of himself, McCurdy seeks to raise tattooing as an art form while operating under a philosophy of providing the client so much more than what they pay for. His efforts to remove surrounding social stigmas have truly bridged the gap between fashion and tattooing.
The Enterprise
Overview
The legal structure of the Company is a Limited Liability Company (LLC).
The Company is owned by Keith McCurdy, 100%.
Founded 2019;
launching Q2, 2022.
Mission
FOREVER CARE is a skin care company born in New York City developed with the belief that skin is art, and art is life.
The Company imbues each product with all-natural healing properties for physical and psychological wellbeing.
The FOREVER CARE mission: inspire, heal, renew, protect.
inspire the world
through skin with art
heal that which matters most.
renew mind and body
protect the planet
The Business Concept
& Model
The Business
FOREVER+CARE is a skin care company born in New York City developed with the belief that skin is art, and art is life. The Company, created by BANG BANG, is long noted for its world famous artists, unparalleled celebrity clientele and organic global media interest.
The Company products will be part of a high-end skin care line to promote healing, for clean, calm, and happy skin; The Products will be non-medicated lotions, moisturizers, creams and cleansers in varying form factors.
Products
The initial products produced by FOREVER+CARE will include:
Hydrating Stick
Clarifying Lotion
Foaming Cleanser
As the Company grows, this list of products will expand to include other products such as SPFs, mists, sprays, masks, bar soap and beyond.
Hydrating+stick: Gentle enough for a new tattoo, this all-in-one pocket sized Hydrating Stick is a unique touch-free blend of the highest quality ingredients sourced globally to promote healing, soothing and hydration of the skin; with anti-microbial and anti-inflammatory properties, the Hydrating Stick is an a necessity to anyone with dry, irritated skin.
Clarifying+Lotion: Moisturizing skin to its fullest, while exciting the user at first glance, this near-black, deeply penetrating topical moisturizer seemingly disappears before your eyes! The Clarifying Lotion protects, soothes, moisturizes and purifies skin.
Foaming+Cleanser: clean skin is happy skin. With soothing ingredients soft enough for your face, the Foaming+Cleanser was designed with the most sensitive skin in mind. The polar opposite of a scrub— this is much more than a soap, it’s a cooling, relaxing cleanser that calms and cleans even the most irritated skin.
The Company has identified unique ingredients in collaboration with Biogenesis (a USA based formulation and fill distributor) and their team of chemists who have co-developed the products. The packaging will be produced with the cooperation of Jansy and MAKE USA.
FOREVER+CARE will maintain a synergistic relationship with BANG BANG. This will allow Forever+Care to leverage the successful customer service, business methods and close communication loops of BANG BANG.
FOREVER+CARE uses a proven infrastructure, built on exceptional customer service, proprietary business methods, and close communication loops. The Company will maintain a lean infrastructure, with staff growth and company scaling proportionately to growth.
FOREVER+CARE customers will receive packages directly from the Company or FOREVER+CARE partners (distribution partners, retail partners or online partners). The Company’s objectives in the future are to outsource to a fulfillment company that specializes in handling inventory, processing orders, and shipping goods, while maintaining the highest quality standards.
Potential Sales Channels
Instagram
Direct to consumer
BANG BANG retail stores
Retail partnerships
Direct to retailers
Online retailers
Revenue Model
The Company projects a gradual ramp up of sales and profits.
FOREVER+CARE will generate revenue by selling:
Direct to consumer via online and social media
Partnerships with Cosmetic Stores with online retailers
In BANG BANG stores
Product Pricing:
Stick: $66/unit price
Lotion: $44/unit price
Foamer: $22/unit price
First Year Sales will be 30,000 units achieved by selling:
10,000 Sticks @$66
10,000 Lotions @$44
10,000 Foamer@$22
Sales Goals
Year 1: 30,000 units
Year 2: 300,000 units
Year 3: 1,500,000 units
Year 4: 3,000,000 units
Year 5: 6,000,000 units
Revenue is variable and will be influenced by the partnership(s) that are developed. The Company may initially exclusively sell the product only in BANG BANG Tattoo studios and/or only on the Company’s website, Instagram, and social media; until retail partnerships are secured.
Objectives
FOREVER CARE has defined the objectives to disrupt and achieve an ever-growing market share of the Skin Care industry. What follows is a brief summary of the key objectives of FOREVER CARE:
Penetrate the market of high-end skin care products by inspiring consumers through skin with art.
Strategically enter the beauty market leveraging the initial success of skin care.
Create products that heal and renew, for clean, calm, and happy skin; made with quality ingredients, for sensitive skin.
Continue to develop management and team capabilities; ensuring a strong foundation for future growth and confidence for the investors.
Leverage press opportunities through the organic endorsement of Celebrity clientele
Set an industry defining standard of environmental action and awareness that involves consumers directly in efforts to protect the planet
Beauty & Personal Care: United States
Revenue in the Beauty & Personal Care market amounts to US$84,970m in 2020. The market is expected to grow annually by 2.6% (CAGR 2020-2023).
The market's largest segment is the segment Personal Care with a market volume of US$39,912m in 2020.
In global comparison, most revenue is generated in the United States (US$84,970m in 2020).
In relation to total population figures, per person revenues of US$256.70 are generated in 2020.
Personal Care: United States
Revenue in the Personal Care segment amounts to US$23,395m in 2020.
Revenue is expected to show an annual growth rate (CAGR 2020-2024) of 3.0%, resulting in a market volume of US$26,362m by 2024.
User penetration is 33.3% in 2020 and is expected to hit 42.7% by 2024.
The average revenue per user (ARPU) currently amounts to US$212.10.
In global comparison, most revenue is generated in China (US$34,532m in 2020).
https://www.statista.com/outlook/70000000/109/beauty-personal-care/united-states
https://www.statista.com/outlook/254/109/personal-care/united-states
US Beauty and Personal Care Products
Market Overview:
United States beauty and personal care products market is projected to grow at a CAGR of 5.12% during the forecast period.
The growth of US beauty and personal care market has been catalyzed by an increasing consciousness among consumers, about personal wellness and appearance.
Owing to this factor, manufacturers are focusing on launching new and innovative products, in order to increase their offerings and customer base, which, in turn, would provide them an edge over their competitors.
Some major players in the cosmetics market include Proctor & Gamble, Unilever, Estee Lauder, Revlon, Olay, and L’Oréal among others.
Skin Care:
Facial Care
Body Care
Lip Care
By Category
Premium Products
Mass Products
By Distribution Channel
Specialist Retail Stores
Supermarkets/Hypermarkets
Convenience Stores
Pharmacies/Drug Stores
Online Retail Channels
Others
Growing Inclination Towards Organic, Natural, and Cruelty-Free Products
Growing consumer concern is causing an increase in the demand for organic and natural skincare, and “clean beauty” products. For instance, Sephora announced the launch of the company’s new category called Clean at Sephora, that clearly establishes which of their products are formulated without controversial ingredients. Those that meet Sephora’s ingredients guidelines are termed as “clean” and receive the retailer’s Clean at Sephora seal. Similarly, consumers in the market tend to prefer products with the label ''cruelty-free'' denoting that animal are not harmed in the testing of such products.
Competitive Landscape
Major players in the United States beauty and personal care products market include Unilever, Loreal, The Estee Lauder Companies Inc., and Proctor and Gamble with popular brands such as Dove, Maybelline New York, M.A.C., and Olay. The market is highly competitive with players actively competing in terms of new product launches, mergers and acquisitions, expansions and partnerships. Additionally, leading players are investing heavily on research and development to come up with product innovations.
US Beauty Industry Segments
Beauty Industry Statistics
Top Ten Beauty Industry Statistics to Remember
The cosmetics industry was worth $93.5 billion in the US market in 2019.
This is an increase of $74.7 billion from the year before. Estimations on how much is the beauty industry worth in 2020 show that beauty and personal care products market value will be $97.3 billion.
The global beauty industry is worth over $500 billion.
21% of Americans are buying organic makeup.
Facial skin masks account for half of the total Korean cosmetics market share.
4 out of 5 American women follow beauty industry trends and regularly use fragrance products.
There are almost 1 million employees in the service segments of the cosmetics industry.
51% of consumers want to see images that are not photo-shopped.
Women in the USA spend around $3,000 on cosmetics annually.
This translates to around $225,360 throughout their entire lifetime. Men, on the other hand, spend an average of $2,928 per year on health and beauty products.
Ecommerce Statistics
By the year 2021, worldwide retail ecommerce sales will reach $4.5 trillion.
By the year 2020, B2B ecommerce sales are expected to surpass B2C sales in terms of volume, reaching $6.7 trillion.
As much as 90% of purchasing decisions are made subconsciously.
By the year 2040, as much as 95% of shopping will be facilitated by eCommerce.
Made with Visme
The gross merchandise volume of B2B ecommerce transactions is estimated to reach $7.66 trillion.
As much as 46% of online shoppers reported that they want more product comparisons from ecommerce sites.
The world of e-commerce is growing fast and is expected to hit 4.48 trillion US dollars in 2021.
Beauty Customers
It is no surprise that Estée Lauder and L’Oréal both posted such strong results recently, with EL net sales up 9% and L’Oréal up 5.5% last year. Both companies own a plethora of well-established and trusted beauty brands, ranging from mass to prestige. Both companies also acquire emerging brands.
Consumers’ preference for brands they know and trust poses challenges for new beauty brands to breakthrough. New brands must offer something innovative to pull people away from what they are currently using.
Natural, Clean, and Sustainable Beauty Can Get Them to Switch
When it comes to product features that attract beauty buyers to new brands, natural, clean and sustainable are what they are drawn to. Two-thirds said, “I would be interested in trying new products from other brands if they are natural,” and 59% agreed, “I would be interested in trying new products from other brands if they are clean.” New sustainable brands also attract the interest of 55% of those surveyed as well.
Having a personal hands-on experience with a new brand is critical
While beauty brands see digital e-commerce and digitally enhanced in-store and virtual try-on apps as the wave of the future, a sizable percentage of beauty customers (41%) said they would not buy any beauty product that they had only tried-on virtually. They want a real-world, hands-on experience with new products before they pull the trigger. This need gives brands in physical retail the edge in introducing new products.
Getting up-close-and-personal is how to influence beauty customers
The beauty industry is number one when it comes to influencer marketing, according to a study by Rakuten.
Accurately and positively reflecting age is top on their list (54%), followed by images that show reality (i.e. cellulite, tooth gaps, scars, gray hair, wrinkles), not photo-shopped perfection (51%). Embracing the beauty in all body sizes (49%), facial features (47%), race/ethnicity (42%), skin color (40%) and genders (40%) are also important.
Claiming one’s authentic beauty
This Ipsos study shows the changing face of beauty, and it is the natural beauty in each person, not some unrealistic, unachievable ideal.
The long-established aspirational concept of beauty, and products designed to help consumers achieve them, needs to give way to a more personal, inclusive, and authentic image.
Fellow Forbes.com contributor Richard Kestenbaum reported that half the growth in beauty is coming from online. But that also means the other half is coming from physical retailers who have the advantage of cultivating that critical personal connection with customers. Trusted in-store advisors are best able to help customers find products and brands that will help them realize their own personal beauty image.
Target Market
The target market is broad enough that FOREVER CARE enjoys significant market opportunity. The marketing is specifically geared towards:
Fashion Forward Men/Women
Influencers/celebrities
Sensitive Skin Types
In Store Visitors
Luxury Consumers
Skin Care Influencers
Subscription Consumers
Clean Skin Care Enthusiasts
Marketing Strategy
Marketing
FOREVER+CARE utilizes a variety of marketing methods that collectively make up the Company’s marketing strategy.
The Company’s primary means of attracting new retail clients includes:
Social Media
Leveraging the global influence of tattooing and the interest created as the industry leading brand.
YouTube
Web Page
Internet Portals
Video graphics and content
Retail placement and partnerships
Social Media Influencers
Bloggers
Cross Promotions
The Company’s primary means of attracting new customers include product branding, PR, marketing and the following:
Organic Social Media Marketing through Instagram Influencers, YouTube Influencers, and Blogger Outreach with perks including services in the tattoo studio, a highly coveted beauty blogger and influencer request.
Search Engine Optimization (Top page on Google, with 5 or more keywords)
An aggressive brand awareness push, by giving many high-profile social media influencers free memberships, and coupon codes for their followers
Large scaled events and brand campaigns that continuously run
Continuing build out of new retail locations in new cities
Free organic industry leading fashion press
The Company’s secondary possible means of attracting new customers include the following:
Paid Advertising
Brand Management
Content Distribution
Content Marketing
Direct Marketing
Distribution channels
Email Campaigns
Expos & Events
Internet Advertising
Networking/PR
Website Design
Web Plan Summary
FOREVER+CARE understands the increasing importance of online marketing. The management team will continually strive to maintain a competitive edge with significant presence and plans for sophisticated online exposure. It is important that those interested in finding their services will do so from online first and easily. FOREVER+CARE will apply the necessary resources to be an industry leader in utilization of the internet’s potential. This team has successfully executed branding strategies for BANG BANG Tattoo studios.
Strategic Alliances
FOREVER+CARE is constantly working to build a network of key individuals and companies that work as alliances to accomplish its major strategies. The Company is also committed to networking with any and all individuals that may have a favorable impact on the business. A great strength of this Company is its vast network of professional alliances that stand ready, willing, and able to facilitate the growth of this Company. The Company will be most concerned with developing concrete alliances that ensure the funding the Company needs to grow, as well as developing support systems for the businesses that facilitate their success.
THE SCIENCE
FOREVER+CARE understands the importance of branding and marketing and the complexities of exciting consumers, not only to invoke product interest, but maintain it while converting product interest into brand loyalty.
The image set forth by the company will matter, but like all great companies, pale in comparison to the importance of the unseen.
The science of FOREVER+CARE products are the foundation on which our skyscraper will stand. We have identified several key ingredients of various origins, sustainably sourced where possible, which imbue FOREVER+CARE with unique properties specially formulated to promote healing for the most sensitive of skin.
Management & Personnel Plan
FOREVER+CARE recognizes that in any growing Company management personnel often have to fill more than one role. As a result, a gap or gaps may exist until the Company is developed enough to have a specific person for every task required. FOREVER+CARE is a rapidly growing company with plans for large scale expansion. As the Company hires more people the Company will be sensitive to this issue and prevent any weaknesses by planning a contingency program that overlaps job responsibilities.
Funding
FOREVER+CARE is currently seeking funding for use in financing, legal and professional fees, marketing, video content, branding, graphics, additional marketing (sponsored ads, press, and events), product development, distribution costs, employee costs, and general working capital requirements in the form of an investment to execute its business plan for the greatest potential to secure the most desirable (“highest and best”) return.
This capital amount will allow the Company to have the day-to-day cash reserves/operating funds for the launch of operation of the FOREVER CARE business line leading up to and during initial product launch.
Use of Funds
MOQ of 10,000 units of each product – total 30,000 units – including filling and packaging – with an estimated cost of $4-$7/unit cost to manufacture to shelf (subject to moq and scalable pricing)
Exit Strategy
FOREVER+CARE is not looking to exit at this time; however, is open to mergers, acquisitions, partnerships.
Conclusion
FOREVER+CARE believes that its long-term prospects for establishing and continuing a successful business are unparalleled and unique.
The Company believes that this industry, and the strong foundation of entrepreneurial experience and significant previous business success that the Founder brings to the Company, lends itself to positive results over the long-term. With a market-sensitive management team and proven systems in place to monitor competitive shifts or changes, FOREVER+CARE is ideally positioned [1] to implement this business plan through the next five years [2] to become a respected and recognized leader in the industry and [3] to continue growing and innovating through the next decade.
The Owner seeks a relationship with an investor(s) that can aid FOREVER CARE in carefully developing the business in a manner which will allow the Company to provide exceptional products and services to a growing market.
The Company appreciates your consideration of this request and is confident you can enjoy a fine working relationship for many years.
